The West End Strikes Back Against Online Shopping with Winter Campaign

Businesses across the West End are celebrating the artisan and flying the flag for independents as they launch a winter ‘Shop Local’ campaign, complete with a little book of winter promotions to help boost local shopping in the run-up to Christmas.

Putting the spotlight on what can found locally and enjoyed on your doorstep, the campaign aims to champion the local trader and attract more shoppers to wander west, shunning online shopping in favour of independents.

Whether it’s enjoying a Fairtrade hot drink from S’mug coffee bar at a bargain £2 whilst you shop, free treats from Shearer Candles if you spend £20, boozy brunches from Bar Soba or simply enjoying finding out more behind the story of the traders behind the stores, you can download a brochure online
or pick up from over 20 stores across the west end.

Star local gifts for him include Napiers beard gift box with everything needed to maintain a splendid beard. Containing beard shampoo, spritzer and beard oil and formulated with the earthy tones of sandalwood and cedarwood essential oils, beards will be kept nothing but groomed. There’s also the oak liquor tower from Demijohn, ideal for a whisky buff.

Perfect for this cold weather or stocking fillers, Pink Poodle has a range of cosy tartan scarfs while Prosecco Pong drinking game is sure to entertain during the festivities, available from Papyrus (£13). Meanwhile, Starry Starry Night is a treasure trove of vintage finds to add a touch of glamour under your tree.

Foodies will love the decadent afternoon tea on the terrace at The Hilton, available at a special price of £29 per couple if you flash the West End discount brochure. Perfect for a present or a pre-Christmas treat.

David Howat, Chair of the Byres Road & Lanes BID Company Ltd, said:

“Shopping local has a direct impact on the prosperity of our high streets, our shopkeepers and the unique businesses that can be found in the west end.

“All we ask this Christmas, is come out, talk to your traders, get inspired by their businesses and find something unique to give as a present this year.”

For those still unsure of what to buy this Christmas, Byres Road also has Glasgow’s first neighbourhood gift card, which is redeemable at more than 60 shops, restaurants, bars and other businesses on Byres Road and the adjacent lanes. A perfect Buy yours online at